Monday, September 21, 2009

From Gecko to Caveman

At DQ earlier this week, I was blown away as I realized just how effective Geico's caveman marketing campaign has been. I went out with my boyfriend to get an after-dinner treat, and the man behind us in line had a physical appearance, which to be frank, was not even close to the spitting image of the neanderthal from the commercials. In fact, the only attributes that were remotely close to the caveman were his long-ish hair and casual clothes. Yet, immediately when I saw him, my mind went to the caveman in a TV commercial during which neither Geico nor car insurance were even mentioned. All that played was the song, "Let Me Be Myself" by Three Doors Down and a loop reel of the caveman running in slow motion towards the camera. What an awesome thing, Geico. I applaud you.

My memory brought me back to an image of your all-too-well-known icon and a catchy song that will be stuck in my head (again) for the next week. All this, because some guy in line behind me at Dairy Queen had long hair. If every long-haired man in jeans and a t-shirt made me think of Geico, I can't imagine what it's doing to the rest of the world. Geico is the fastest growing consumer auto insurance company in the U.S. with over 9 million auto policyholders. With results like that, the marketing gurus working for Geico have got to be wondering: "What recession?" From Gecko to Caveman, someone's doing something right over there at Geico.

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